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Troutman Sanders

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What We Like About the Site

Sometimes new websites are done in tandem with a brand makeover. Other times the new takes the “old” brand elements and represents them with a more contemporary digital face. Troutman Sanders’ site is the latter. A visitor encounters the same logo, color palette, and service principles in a more compelling package, user-friendly package. We like the design and content elements that include slashes of color drawn from the logo, video imagery, north to south scrolling information delivery, and efficient writing. The net effect is that the brand is refreshed even without fundamentally rethinking the brand.

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