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What We Like About the Site

Tying directly to the “Leaders at the Core of Better Communities” brand promise, we like the membership spotlight on the top of the homepage and the link to member videos talking about the organization and their efforts “in their own words.” The website has many praiseworthy features including a conversational copy such as, “It’s your association’s strategic plan, own it.” We also like the priorities section off the main navigation. It speaks clearly to and about icma’s initiatives. One initiative, the “life, well run” campaign has very helpful instructions on how professional government managers can live and advance the campaign in their own markets.

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