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american petroleum institute

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What We Like About the Site

Associations have an opportunity in their websites to tell a compelling story about their industry or their mission. API guides readers through their tale with an interactive infographic that explains the path of oil, from exploration, to your car’s gas tank. It would be nice if the entire site experience were built around that simple structure. Connecting that infographic with the other appealing maps on API’s site could tell a fascinating story. All the raw commodities (sorry, couldn’t help it) are there.

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