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What We Like About the Site

What’s not to like about this very strong, well-designed site? The organization and navigation are a revelation in terms of usefulness and effective communication. So much information is presented yet not once did we feel overwhelmed. The homepage alone completely changed our opinion of AARP as an organization for “old people.” We also found the site a smart marketing site—about as good as it gets, in fact. The benefits of membership are crystal clear. Layers of benefits are revealed on every page. Joining and renewing is easy. Check out AARP Research, too. There’s a lot here. This site deserves a Green Ribbon for, well…everything.

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