SMARTPHONES BURST ONTO THE MARKET ONLY A FEW YEARS AGO AND FIRMS WERE SLOW TO REACT.
Even now firms ask us if it is important for their website design to be responsive to multiple devices. Google thinks so, telling companies their search results would be negatively affected by not being responsive.
Do not abandon your brand position when going mobile. It is still important to let visitors know who you are and what you stand for—even if they only want your address!
The “hamburger menu” has rapidly invaded desktop design. It makes sense on a mobile device. The jury is out as to whether that extra click is a good idea on a website.
Some want all of the firm’s website on the mobile device. Sometimes, that’s justified but it can slow performance to a crawl.