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What We Like About the Site

Guilty. Another Greenfield/Belser site. As usual with our sites, there is a clear market position on the homepage, a clear promise of value: real challenges, real answers. In this case, however, we drew our marching orders from the Polsinelli marketing team who came to the firm from outside the legal industry. They were well-prepared, used the same research tactics we would have used and delivered to us insightful background material to articulate the brand promise. The layout breaks the typical law firm model to further differentiate this growing firm.

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