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What We Like About the Site

We are seeing a trend in new law firm websites—even really wonderful designs like Pillsbury’s—away from brand messaging or positioning attempts. Instead, most focus on a modern digital presentation of the firm, ease of use and other important web experience courtesies. Pillsbury excels in its focus on these latter items. For example, when you land on the site, navigation IS the home page — lawyers, capabilities, insights. The site is fresh, airy, and thoroughly impressive. In ways it is also diffentiating. We particulary like the new attorney bio pages and photos. Bigger picture, we hope the trend away from brand positioning does not continue. A modern digital experience is critical. However, in time, it is unlikely to be a source of differentiation.

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