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king & wood mallesons

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What We Like About the Site

We were surprised to find such extraordinary digital brand leadership from the first global law firm headquartered in Asia. As the firm grows globally, it is also challenging the conventions of what a large law firm should look and feel like in its communications. The site is everything a leader ought to be in the digital age: exceptionally well-designed, engaging, responsive and impressive on all devices, socially savvy, organized around the visitor and chock-full of robust content. We often say that one simple goal of branding is to look the part of a leader. King & Wood Mallesons accomplishes that goal and more. And, as a result, earns special recognition for overall site experience and design.

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