herbert smith freehills

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What We Like About the Site

Read this law firm’s mission and you’ll learn it aims to be a world class professional service business—interestingly, they don’t say law firm or firm. The new website reflects the mission and reminds us of some of the category leaders from other corners of professions like McKinsey and PWC. Breaking from law firm conventions of granular legal alerts and firm news on the home page, Herbert leads with a big picture thought leadership study of GC opinions. The “latest thinking” content hubs are also the wave of the future for law firms. The site is clean and editorial throughout. Beyond the intelligent vibe of the site, we like the open search bar that travels with the visitor to each page.

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