fried frank

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Looking at the old compared to the new, we suspect the need to change was largely driven by the responsibility to make the site friendly on a tablet or phone. Along the way, Fried Frank has done a good job airing out a stuffier, dated web presence. The new reflects the unchanged culture of this high performing firm: matter of fact, business-like, no nonsense. Dare we say, frank? We suspect the generation of website overhaul projects driven by the need to make the site work on any device will soon pass. What will the next driver be? Differentiation may be the leading candidate.

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