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What We Like About the Site

As we explored Evershed’s site, a sidebar “advertisement” for a program called “SHINE” caught our eye, so we hit the visual link and explored it more. We’re glad we did. It’s a wisely-conceived marketing program for building relationships with in-house counsel. The SHINE acronym stands for sharing in-house expertise. Our click led us to a dedicated microsite, or hub, full of resources and programs for in-house counsel to explore, learn and share—on their own or with peers. We call efforts like these anchor-content programs. The notion, like a mall, is two or three major/anchor marketing initiatives that drive traffic to a site and help promote all you do.

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