drinker biddle

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What We Like About the Site

Kudos to Drinker Biddle. The new site impresses in the way other new and new era websites impress (see recently reviewed Pillsbury, Baker Donelson and Cooley, for example). The well done new sites are device agnostic, less cluttered, feature easy to read typography and rely on the shapes, colors, images and videos that eye tracking studies say capture attention on the web (as opposed to the old wall of words). Beyond these features, Drinker’s site has some distinctive novelties. Example: Check out the home page navigation. It is dynamic and unconventional, in a good way. It also begins the process of selling the firm. Smart.

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