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What We Like About the Site

A skeuomorph is, according to Wikipedia, “a derivative object that retains ornamental design cues from structures that were necessary in the original.” Gibson Dunn’s site design, for example, is a newspaper skeuomorph, more or less. So is Cravath’s site design a skeuomorph of a newsletter. It opts for simple clarity without bells and whistles that one can only imagine is calculated and deliberate. Remarkable among law firm sites is the utter lack of practice descriptions; everything hangs off the lawyer’s biography. It’s not hard to construct the state of mind leading to a presentation like this but if there’s any question in your mind, one of the only four pieces of navigation is “philosophy,” where you’ll find your answer.

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