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What We Like About the Site

Refer to our review of IBM’s site. SAP IT Consulting’s page is a service page within a larger site. That being said, SAP has positioned the page well for buyers. There is no fall-off in sales power as the consulting service delivers clear messages, even skipping back to the homepage for a two-minute video about service and support. Seamless. Further topics lead you to an “infographic” or a “five minute video” or a "90-second video.” We believe one important job of marketers is simple courtesy: let the reader know what they’re in for to get their permission to participate.

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