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What We Like About the Site

In late 2015, McGladrey changed its name to RSM US LLP and united with fellow firms in the RSM International network under the brand: RSM. The new website is a centerpiece of the brand migration from McGladrey to RSM and from the US to places beyond. We’ve complimented McGladrey branding before in our Brand Thinking publications, but it’s worth restating that the firm’s brand promise—”The power of being understood”—is clear, well-explained and client-centric. Seems simple, but isn’t the best marketing always about the client? The site itself, with an equally simple grid device, delivers a lot of useful information but does not overpower or overwhelm the visitor.

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