mckinsey & company

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What We Like About the Site

We like McKinsey’s site for its super-efficient information delivery and sleek, business-news-like structure. Its focus on thought leadership is, well, how it leads. McKinsey teaches. It does not sell. The site’s Insights section is a conceptual model for our own best practices—visual and verbal communications are well balanced. As for their service/capability descriptions, they’re are brief, focused on benefits and dominated by insights. Consultants are organized by business function or industry. There may be a global consultant list but we couldn’t find it. No matter, there’s a reason why McKinsey perennially sits at or near the top of prestigious firm lists and it is reflected in their website content and design.

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