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What We Like About the Site

You would expect Lockheed Martin to be all about high-tech military equipment, and its site delivers exactly that. Sharp, powerful and confident. IT Consulting (which we were looking for in this survey) is called Information Technology. Only a bit deeper in do you discover the company’s extraordinary track record and skill sets.

We’ve come to understand the real challenge is not the pace of technological change, but conveying new site structures that do not replicate the familiar org chart sitemap that traps our thinking. We are sympathetic. After all, it’s our job to create new metaphors for the organization of nodes (websites) in this intangible space that is the Internet.

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