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What We Like About the Site

There’s wit in the headlines as Bain introduces areas of expertise as well as areas of pride (100% CarbonNeutral® company). The service pages use a smart design and communication strategy: they open with questions about the service area, then deliver pertinent thought leadership and are followed by tabs that delve more deeply into the topic. It may seem like small potatoes to you but we know how hard these pages are to get right—capture the attention of the reader and hold it. As you would expect, the publications section, or Insights, delivers a motherlode of useful information.

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