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What We Like About the Site

One old refrain in professional services is that the people are the product. Add another — “brand is reputation and reputation is behavior” — and you follow the logic for making the professionals of AlixPartners the star of the firm’s new website. Industry, service area, team and other pages feature Alix people instead of stock photos of industries, subject matters or team metaphors. Beyond this imagery strategy, impresses in several other ways including the brevity of the industry and service descriptions. The focus is more on what Alix knows about the topic or sector (perspectives) than describing the work the firm does in the area. Law firms, in particular, can learn from this consultative approach.

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