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What We Like About the Site

The new Roland Berger consulting website is the centerpiece of a brand makeover that includes a new logo and all the other brand trimmings. There’s a lot to like about the new, including the use of the logo as icons for solution and industry offerings. Icons are ubiquitous on sites these days, many resembling clip art. Berger’s icons, employing its B, are unique. Each page of the site feels like a resource center. Small movements site-wide add interest to the experience. All in, the experience is intuitive, fresh, intelligent and pleasing.

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