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What We Like About the Site

Like many large, diverse professional service or consulting organizations, Mercer offers broad and deep areas of expertise, spanning many industries and markets. We like how Mercer simplifes a complex organization for the visitor into What We Do (four major things) and Who We Help. It works. Thought leadership dominates the site. Of course, this begs a question: while thought leadership is a huge component of consultative sales, is it more important to know right away just exactly what the firm does for a living? This is surely what firms large and small must contend with and articulate—on the web and in all marketing.

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