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a.t. kearney

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What We Like About the Site

Amid the thought leadership arms race of large consulting firms, it’s nice to see a leading firm share what it stands for and not just what it thinks or does about the issues of the day. Don’t be mistaken, ATKearney’s new website offers plenty of leading thoughts, yet it leads with the firm’s get it done mentality.  The writing throughout the site is super efficient, short, pointed, informative and tonally different than we see on competitor sites.  Example: “Real transformation is costly, distracting, and exhausting. More than a few C-suites feel this way. They’re searching for a way off the transformation treadmill.” We also admire the UX throughout the site; subtle movements add interest to pages.  Overall, this site does a superb job of brand positioning

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