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What We Like About the Site

Another rebrand, well executed. The positioning—around value creation versus passive value calculation—is clear and smart summed up by the line “Know Greater Value.” The website has some interesting and distinct features, like opening and closing moving parts that draw attention to news and resources on the home page. With so much thought leadership and user focused content on competing sites, simple attention earning devices like this are one way to break through the clutter.

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