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eide mobile
Eide Desktop
eide insiights laptop
eide ipad bio
eide ipad practice
eide mobile
Eide Desktop
eide insiights laptop
eide ipad bio
eide ipad practice

What We Like About the Site

Caveat, we like this site, a lot, because we designed and wrote a lot of it as part of a fuller rebrand. Still, the marketers and leaders of Eide Bailly deserve much of the credit. Organized under the brand promise “what inspires you, inspires us,” the star of the site is a web navigational tool and branding device that begins with “Eide Like ...” The device accomplishes two important goals. First, it solves a name pronunciation problem as the firm continues to enter newer markets in the West and Mid-West. Hint: Eide rhymes with I’d. Second, “Eide like ...” organizes the firm around client, prospect, and recruits’ goals and ambitions. As in, Eide like to avoid tax reform surprises or Eide like to work with people I like, etc. 

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