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What We Like About the Site

As we’ve noted, many firms bank on thought leadership. The largest accounting and consulting sites brim with this material. In the latest iteration of the Crowe Horwath’s website—now fully responsive—this type of “usable content” is pervasive and very well presented on virtually every page of the site—just as is the case in many other large international, national and super-regional CPA and advisory firm. Which begs the differentiation question? Many of the sites we review, like Crowe’s, deliver thought leadership content courteously and beautifully. Yet it is hard to tell one firm from the next when many excel in this area.

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