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What We Like About the Site

Whether or not you’re a baseball fan or, more specifically, a Yankees fan, the idea of building a brand through association with the well-respected, former manager Joe Torre is something any marketer gets. We imagine the largely Northeast/NY-based clientele of Cohn Reznick (many adoring fans) pay extra attention to the firm’s campaign spokesman. The Joe Torre on Management video series, prominently featured throughout the site, is very well produced. With the Big 4 as a brand of their own, and awareness a challenge for all next tier firms, this approach makes good business sense.

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