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Cherry Beckaert

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What We Like About the Site

This is a refresh or mild modernization rather than a full makeover. It’s clear that a lot of thought went into user engagement on the site. We like how nearly every internal page of the site invites visitors to interact with the firm in multiple ways—talking to a service leader, downloading a white paper, or signing up for more information, for example. In the professional services world, nearly 80% of firms call their thought leadership “insights” in the navigation. Cherry Beckaert calls its leading thoughts “guidance,” which maps to their tagline, “your guide forward.”  Kudos for breaking the mold.

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