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What We Like About the Site

We were not involved in this firm’s branding, but we do know the back story and think it’s worth sharing as you view the site. The firm’s old site and marketing communications were stale and disparate (like that of many firms), but the firm’s name—which rhymes with burden—was perceived as more of a liability than an asset. The new logo, tagline, and site focus attention on the word “do” and away from the pronunciation problem. Smart.

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